About The Sleep Company The Sleep Company is one of India's fastest-growing D2C sleep and comfort brands, with a network of 210 stores across the country. We build science-backed, cutting-edge products that improve how people sleep and live, and we're building a team that moves with the same ambition.

Role Overview

We're looking for a Brand Manager to independently own and grow one of our product categories. This role sits at the intersection of brand building, category strategy, and performance owning the category's brand P&L; while driving campaigns, positioning, and go-to-market execution end to end.

Key Responsibilities
Own the brand P&L; for the assigned category revenue, marketing spend, and ROI alongside overall brand and marketing strategy
Develop category positioning, messaging, and go-to-market plans for current and existing products
Plan and execute 360° marketing campaigns across digital, offline, and retail touchpoints
Track category performance sales, market share, and brand health metrics and translate insights into action
Collaborate closely with Performance Marketing,



Creative, E-commerce, Retail, and Product teams to drive category growth
Manage category marketing budgets and ensure efficient ROI on campaigns and launches
Conduct competitive and consumer research to identify whitespace and growth opportunities
Partner with agencies and external vendors for campaign execution when required

What We're Looking For
4–7 years of experience in brand management, category marketing, or product marketing, ideally in a D2C, FMCG, or consumer durables environment
Strong understanding of brand building fundamentals alongside performance-oriented thinking
Proven ability to independently own a category or product line's brand P&L;
Excellent stakeholder management skills, with experience working cross-functionally
Robust analytical skills comfortable reading data and translating it into strategy
Sharp communication and presentation skills
MBA from a reputed institute preferred

📌 Brand Manager Mumbai
🏢 The Sleep
📍 Mumbai