Build targeted prospect lists based on industry, geography, and firm size criteria
Identify decision‑makers using online research, directories, and enrichment tools
Create and execute outbound email sequences tailored to specific market segments
Manage outreach performance using CRM and campaign tools
Track opens, replies, conversions, and pipeline progression
Maintain clean, accurate data across all systems
Qualify inbound responses and route high‑intent leads to senior team members
Handle unsubscribes, bounces, and negative replies professionally
Continuously refine targeting, messaging, and workflows for scalability

Requirements

Required Skills & Experience
Experience with outbound prospecting or lead generation in B2B settings
Strong research skills and familiarity with tools like Apollo, ZoomInfo, LinkedIn, Clearbit, or similar
Ability to write concise, compelling outreach emails
Understanding of CRM systems (HubSpot,



Salesforce, etc.)
Comfortable working with structured workflows and performance metrics
Detail‑oriented with solid organizational habits
Ability to manage high‑volume outreach while maintaining personalization

Preferred Background
Prior experience in financial services, SaaS, or qualified services lead generation
Exposure to U.S. mid‑market or SMB segments
Familiarity with email deliverability best practices and outbound automation tools

Success Metrics
Quality and accuracy of prospect lists
Reply rate and positive‑response rate from outreach sequences
Number of qualified meetings or opportunities generated
Data hygiene and CRM completeness
Consistency in hitting weekly/monthly outreach targets

📌 Campaign Management Team Lead Bengaluru
🏢 Arena Investors
📍 Bengaluru