Company Description

UrbanGabru was founded with the mission to revolutionize men’s fashion and grooming in India, challenging stereotypes and creating a thriving community of style-conscious men. The brand is dedicated to men's lifestyle, offering tailored solutions to empower men to embrace fashion and grooming with confidence. UrbanGabru aims to unite urban men who seek to express their personal style and look their best.

With a focus on innovation and understanding, UrbanGabru strives to make every man feel stylish, attractive, and self-assured.

Role Description

This is a full time in office role for a Content Strategist (D2C) located in Pune Division.

The Content

Strategist will be responsible for developing and implementing content strategies tailored to drive direct-to-consumer (D2C) engagement, managing and overseeing content projects, and guiding content development. This includes crafting engaging web content, writing,



and curating material that aligns with brand identity and resonates with the target audience. The role involves close collaboration with marketing, design, and product teams to ensure cohesive brand messaging and impactful storytelling.

Qualifications

Proficiency in Content Strategy and Content Management

Robust skills in Content Development and Web Content Writing

Exceptional Writing ability with attention to clarity and tone

Experience creating content that appeals to a target audience in a D2C context

Ability to collaborate across teams and manage multiple projects simultaneously

Excellent organizational and communication skills

Previous experience in fashion, grooming, or lifestyle industries is a plus

Bachelor's degree in Marketing, Communications, Journalism, or a related field

📌 Content Strategist Pune
🏢 urbangabru
📍 Pune