Company Description Estates21 is a fast-growing real estate company founded in 2022, focused on innovative property solutions for modern buyers and investors. The organization has quickly become a prominent player in Eastern India’s real estate market, offering a range of residential and commercial projects. Estates21 emphasizes customer-centric service, transparent processes, and long-term value creation.

Team members collaborate in a dynamic environment that encourages recent ideas and data-driven decision-making. The company is committed to qualified growth and creating impactful experiences in the real estate sector.

Role Description The Digital Marketing Executive will manage day-to-day online marketing activities to strengthen Estates21’s brand presence and lead generation efforts. This full-time, on-site role based in Kolkata involves planning and executing digital campaigns (Google and Meta ads) across social media platforms, optimizing content for the company website, and monitoring campaign performance through web analytics tools.

Responsibilities include creating and scheduling social media posts, coordinating with internal teams to develop marketing materials, conducting market and audience research,



and maintaining consistent communication across digital channels. The role also includes tracking key metrics, preparing performance reports, and recommending improvements to enhance engagement and conversion. Qualifications

Strong 2+ years of marketing skills, including planning, campaign execution, and basic knowledge of real estate or related sectors.

Effective communication skills for collaborating with cross-functional teams and engaging audiences through clear, professional messaging.

Proficiency in social media marketing, including content scheduling, community management, and platform-specific best practices.

Ability to create and optimize web content writing tailored for digital channels and brand guidelines.

Experience using web analytics tools to track performance, interpret data, and generate actionable insights.

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Familiarity with SEO basics, paid advertising (e.g., Google Ads, social media ads), and CRM tools is an advantage.

Robust organizational skills, attention to detail, and the ability to manage multiple tasks in a rapid-paced environment.

📌 Digital Marketing Executive Kolkata
🏢 Estates21
📍 Kolkata