Key Responsibilities - Plan, launch, optimize, and scale Meta (Facebook & Instagram) ad campaigns to achieve ROAS and revenue targets.
Research competitors and create high-converting ad creatives, including scripts, hooks, and short-form video ads.
Analyze campaign performance (CPA, ROAS, CTR, CPC, CPM) and continuously test audiences, creatives, and offers to improve results.
Work closely with the content and operations teams to execute product launches and marketing campaigns.
Prepare daily/weekly performance reports and take ownership of driving profitable growth for the brand.

About Company: At Misfit Souls, we're not just about toys - we're about shaping the future. Our mission is to empower young minds with science-backed, expertly designed toys that foster early development, creativity, and independent thinking. We believe in raising leaders, not followers - giving children the tools they need to explore, learn, and grow into confident individuals.

📌 Digital Marketing Executive In Noida (India)
🏢 Misfit Souls
📍 India