Core Responsibilities

Plan and execute event communication campaigns across email and landing pages, managing timelines, sequencing, and touchpoints.

Create and distribute invitations, confirmations, reminders, and post-event follow-ups that drive robust participation and engagement.

Automate communication workflows (save-the-dates, last calls, thank-you notes,

surveys, highlight recaps, recordings).

Design, Structure and Send Monthly, bi-monthly, weekly newsletters.

Design and deploy high-impact, concentrated email sequences (drip campaigns,

product launches, or re-engagement cycles) beyond standard event comms.

Collaborate with design/operations to ensure branding consistency across all materials.

Leverage CRM segmentation for personalized outreach to members,

investors, and partners.

Track and report on KPIs (open rates, CTRs, RSVPs, attendance conversion,



engagement).

Monitor and optimize email deliverability by managing email protocols -

ensuring SPF, DKIM, and DMARC records are correctly configured to prevent spam flagging.

Required Skills: Proven expertise in managing mass mail merge sends.

Proven expertise in email marketing platforms (Mailchimp, HubSpot, Zoho

Campaigns, or similar).

Familiarity with event registration/management tools (Eventbrite, Cvent, Zoho

Events, Airmeet, etc.).

Robust copywriting ability for concise, qualified, and urgency-driven communications.

Excellent organizational skills with the ability to manage campaigns for multiple events simultaneously.

📌 Email Marketing Specialist Mailchimp Mumbai
🏢 Keiretsu Forum Northwest
📍 Mumbai