Solution Architecture & Design
Lead the design and implementation of Segment CDP solutions for enterprise clients.
Define customer data strategies and architecture aligned with business objectives.
Design scalable customer data models and customer 360 solutions.
Architect real-time and batch data ingestion frameworks.
Establish customer identity resolution and profile unification strategies.
Define audience-building and segmentation frameworks.
Segment CDP Implementation
Configure and implement Segment CDP components including:
Sources
Destinations
Personas/Audiences
Protocols
Identity Resolution
Journeys
Event Tracking Frameworks
Develop customer data collection strategies across web, mobile, CRM, and offline systems.
Configure event tracking and customer attributes based on business requirements.
Implement governance and data quality controls within Segment.
Data & Analytics Responsibilities
Build unified customer profiles and customer journey views.
Support audience creation and activation across marketing channels.
Implement customer identity management and data governance standards.
Collaborate with analytics teams for customer insights and reporting.
Enable real-time personalization and customer engagement use cases.
Design and monitor KPIs for customer acquisition, retention, and engagement.
Project Responsibilities
Conduct requirement gathering and architecture workshops.
Prepare Solution Design Documents (SDD), Architecture Documents, and Technical Specifications.
Lead end-to-end implementation and deployment activities.
Support UAT, production rollout, and post-production support.
Mentor developers and junior consultants on CDP best practices.