Admissions Targets & Accountability
Achieve and guarantee admissions targets (monthly, quarterly, and annual) as assigned by management.
Take complete ownership of enquiry generation, follow-ups, counselling coordination, and final admissions.
Ensure high conversion rates from leads to confirmed admissions.

Regional & Bulk Admissions Strategy
Plan and execute bulk admission drives from North East states, Bihar, UP, and Nepal.
Build, manage, and monitor education agents, counselors, aggregators, and institutional tie-ups.
Conduct school visits, seminars, group counselling sessions, and roadshows.

Marketing Planning & Scheduling
Prepare monthly and quarterly marketing schedules covering:
On-ground promotions
Digital campaigns
Agent activities
Conduct and attend marketing meetings, school meetings, agent meetings, and internal review meetings.

Digital Marketing Oversight
Plan, monitor, and optimize:
SEO (Search Engine Optimization)
SMO (Social Media Optimization)
GMB / GNB (Google Business Profile)
Google Ads / AdWords campaigns
Coordinate with digital agencies or internal teams to ensure lead quality and ROI.

Reporting & Management Communication
Prepare and submit fortnightly and monthly performance reports to management, including:




Admissions achieved vs targets
Region-wise performance
Agent productivity
Digital campaign analysis
Cost per lead and cost per admission
Present insights, challenges, and corrective action plans to management.

Team Leadership & Coordination
Lead and supervise the admissions and marketing team.
Coordinate with academic, hostel, accounts, and administration departments for smooth admission closures.
Train counsellors and team members on programs, fee structure, and selling points.

Key Skills & Competencies
Strong expertise in education marketing and admissions
Proven experience in bulk and regional admissions
Ability to plan, execute, and report independently
responsible for the filling of all the seats of the college
Robust negotiation, communication, and leadership skills
Willingness to travel extensively
Highly target-oriented and result-driven

Job Type: Full time

Pay: ₹80,000.00 - ₹100,000.00 per month

Perks
Cell phone reimbursement
Flexible schedule

Ability to commute/relocate:
Kurali, Punjab (Kurali, S.A.S Nagar District): Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

📌 Marketing Manager Kurali
🏢 Allied College of Hospitality Culinary Arts u0026 Management
📍 Kurali