Role & responsibilities
Develop and execute regional marketing strategies to achieve business growth and sales objectives.
Plan and implement trade marketing activities across the assigned region.
Coordinate with the Sales team to drive primary and secondary sales.
Design and execute product launch campaigns and promotional activities.
Build brand visibility through ATL, BTL, and retail activation programs.
Analyze market trends, competitor activities, and consumer behavior to identify business prospects.
Develop and manage distributor, dealer, and retailer engagement programs.
Monitor marketing budgets and ensure optimum ROI on all marketing initiatives.
Plan and execute promotional schemes, merchandising, and branding activities.
Collaborate with cross-functional teams including Sales, Production, Supply Chain, and Finance.
Track regional sales performance and prepare marketing performance reports.
Develop strategies for recent market penetration and expansion.
Manage digital marketing agencies and regional promotional campaigns, wherever applicable.
Lead, mentor, and monitor the regional marketing team to achieve organizational goals.
Ensure brand consistency and compliance across all regional marketing activities.
Drive customer engagement initiatives to strengthen brand loyalty.
Coordinate participation in trade fairs, exhibitions, and distributor meets.
Analyze campaign effectiveness and recommend improvements based on data and market feedback.
Support management in annual marketing planning, forecasting, and business strategy.