Performance Marketing Executive – Duties & ResponsibilitiesKey Responsibilities
Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.
Manage campaign budgets and ensure maximum ROI, ROAS, and lead generation performance.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Create and optimize Search, Display, Shopping, Performance Max, Video, and Remarketing campaigns.
Monitor daily campaign performance and make data-driven optimization decisions.
Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and other tracking tools.
Generate leads, bookings, sales, and website traffic through paid media campaigns.
Analyze campaign data and prepare weekly and monthly performance reports.
Perform A/B testing on ad creatives, landing pages, audiences, and ad copies.
Coordinate with content, design, and development teams to improve campaign effectiveness.
Manage lead generation funnels and marketing automation workflows.
Track customer acquisition cost (CAC), cost per lead (CPL), cost per booking, and other KPIs.




Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Develop retargeting and customer retention strategies to improve conversions.
Optimize landing pages and user journeys to improve conversion rates.

Required Skills
Hands-on experience with Google Ads and Meta Ads Manager.
Strong understanding of Google Analytics 4, Google Tag Manager, and Conversion Tracking.
Knowledge of SEO, CRO (Conversion Rate Optimization), and Marketing Funnels.
Experience in budget management and performance reporting.
Solid analytical and problem-solving skills.
Ability to interpret data and make strategic decisions.
Excellent communication and project management skills.

Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Lead-to-Sale Conversion Rate
Revenue Generated
Booking Volume (for hospitality businesses)
Website Traffic Growth
Click-Through Rate (CTR)
Conversion Rate
Customer Acquisition Cost (CAC)

Pay: ₹5,000.00 - ₹15,000.00 per month

Perks
Adaptable schedule

Work Location: In person

📌 Performance Marketer Moradabad
🏢 Eazotel Technologies
📍 Moradabad