Key Responsibilities

Plan, execute, and optimize paid campaigns across platforms including Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant channels.

Manage campaign budgets and ensure optimal utilization to achieve the best return on investment (ROI).

Monitor campaign performance daily and optimize campaigns based on key performance metrics such as CPC, CPM, CTR, CPL, CPA, and ROAS.

Conduct keyword research, audience targeting, A/B testing, and campaign optimization to improve performance.

Develop media plans and recommend suitable campaign strategies based on client objectives.

Collaborate with the Creative and Client Servicing teams to develop high-performing ad creatives and campaign messaging.





Participate in brainstorming sessions to generate cutting-edge campaign ideas and performance-driven strategies.

Analyze campaign data and prepare weekly and monthly performance reports with actionable insights.

Track conversions using tools such as Google Analytics, Meta Pixel, Google Tag Manager, and conversion APIs where applicable.

Stay updated with the latest trends, platform updates, and best practices in digital advertising.

Proactively recommend recent growth prospects and optimization strategies to help clients achieve their marketing and business goals.

Ensure campaigns are delivered within budget and meet agreed performance objectives.

📌 Performance Marketing Executive Thane
🏢 Beeing Social
📍 Thane