Job Summary

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. The ideal candidate should have hands-on experience managing campaigns, improving ROI, and generating high-quality leads through paid media.

Key Responsibilities
Plan, launch, and optimize performance marketing campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.
Create and optimize audience targeting, bidding strategies, and ad creatives.
Monitor campaign performance and continuously improve CTR, CPC, CPA, ROAS, and conversion rates.
Conduct keyword research, competitor analysis, and audience research.
Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Meta Pixel.
Generate weekly and monthly performance reports with actionable insights.
Collaborate with the content, design, and sales teams to improve campaign performance and landing page conversions.
Perform A/B testing for ad copies, creatives, and landing pages.




Manage campaign budgets efficiently and maximize return on ad spend.

Required Skills
Hands-on experience with

Google Ads

.
Solid knowledge of

Meta Ads (Facebook & Instagram)

.
Experience running

LinkedIn Ads for B2B lead generation and brand awareness.
Positive understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
Knowledge of keyword research and campaign optimization techniques.
Solid analytical and reporting skills.
Proficiency in Microsoft Excel or Google Sheets.
Excellent communication and problem-solving skills.

Preferred Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Google Ads Certification is preferred.
Experience with CRM integration and marketing automation tools is an advantage.

Key Performance Indicators (KPIs)
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Conversion Rate
Click-Through Rate (CTR)
Lead Quality
Campaign ROI

📌 Performance Marketing Specialist Noida (India)
🏢 upGrad- Study Abroad
📍 India