Position: PPC Specialist (Google Ads & Meta Ads) | Experience: 2–4 Years (Mid-Level) | Location: Onsite (Hyderabad) | Employment Type: Full time About the Role

Manage, optimize, and scale paid advertising campaigns across Google and Meta platforms, ensuring maximum conversions, ROI, and campaign performance for domestic and international clients.

Key Responsibilities

Plan, launch, and optimize Google Ads and Meta Ads campaigns.

Monitor budgets, bids, audiences, and campaign performance.

Optimize campaigns for conversions, ROAS, and ROI.

Conduct A/B testing on ad creatives, copy, and landing pages.

Prepare performance reports and actionable insights.

Support client meetings with campaign updates and recommendations.

Required SkillsPerformance Marketing

Google Ads & Meta Ads campaign management

Conversion tracking & campaign optimization

Keyword research & audience targeting

A/B testing and performance analysis

Tools

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Google Tag Manager

Keyword research tools (SEMrush, Ahrefs, Keyword Planner)

AI Expectations

Use AI for keyword research,



audience segmentation, and campaign planning.

Generate performance summaries and optimization insights using AI.

Automate reporting and repetitive campaign tasks.

Validate AI recommendations before implementation.

Preferred Qualifications

Bachelor's degree in Marketing, Business, or related field.

Google Ads and Meta Blueprint certifications are a must.

Experience managing international client campaigns.

Agency experience preferred.

Key Performance Indicators (KPIs)

Campaign ROAS, CPA, and CPL targets.

Lead generation and conversion growth.

Campaign optimization and budget efficiency.

Client satisfaction and timely reporting.

Services Company Experience Expectations The candidate should have:

Experience managing multiple client advertising accounts.

Solid analytical and optimization skills.

Ability to communicate campaign insights with internal teams and clients.

Experience collaborating with SEO, Content, and Design teams.

📌 Ppc Hyderabad
🏢 Techeon IT
📍 Hyderabad