Qualifications/Requirements

● 2 years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting

● Well-versed in paid search keyword research, ad copy build outs, automated bid strategy, copy, and landing page test development, as well as all other daily optimization tactics

● Solid working knowledge in keyword match type (Exact, Phrase, and Broad), Responsive Search Ads, SQR review, auction insights report, and validating recommendations tab from Google Ads UI

● Experience managing B2C and B2B acquisition campaigns and had proven success driving campaign performance efficiency

● Strong ability to monitor campaign performance based on goal/KPI, identify issues, and propose ideas for optimizations

● Ability to write performance insights, identify trends, and analyze the drivers behind those and opportunities to optimize

Tool/Hard skills

● Proficient in Google Ads and Bing Ads.



Use it daily in previous jobs and familiar with Google Ads Editor for bulk creation/edit and troubleshooting

● Proficient in both Excel and PPT; Well versed in pivot table, pivot chart, & conditional formatting

● Basic knowledge in tracking/floodlight tagging

Soft skills

● Extremely strong attention to detail, proactive in QA his/her own work before delivery, and able to follow instructions with excellent accuracy

● Ability to meet deadlines and ask questions in a timely and proactive manner to prevent delays in deliverables

● Robust communication skills both in writing and verbal; willing to take feedback and take immediate action on it

● Supervisor experience preferred, to be able to coach and train junior members to ensure quality deliverable.

● Graduate in any field.

● Comfortable working for US shifts or any shifts as per business needs.

📌 Search Ops Pune
🏢 Affinityx
📍 Pune