Responsibilities Lead and manage the trade sales team in the Siliguri region, driving sales growth and market expansion. Develop and execute strategic plans to penetrate current markets and increase market share. Build and maintain strong relationships with key trade channel partners, distributors, and retailers. Identify and pursue new business opportunities, staying updated on market trends and competitor activities. Oversee the implementation of sales strategies, ensuring alignment with company goals and objectives. Monitor and analyze sales performance, providing regular reports and insights to the management team. Collaborate with cross-functional teams to ensure seamless operations and effective execution of sales initiatives. Provide training and support to the sales team, fostering a culture of continuous improvement and professional development. Ensure compliance with company policies and procedures, maintaining high ethical standards in all business dealings.