Company: Proposal.Biz — AI-powered proposal creation platform Location: [On-site Preferred] | Type: Full-time.About UsProposal.Biz is an early-stage AI based B2B SaaS platform that helps businesses create, manage, and send professional documents & proposals — replacing painful workflows in Google Docs and Word. Our product is feature-competitive with (and ahead of) established players like Proposify, PandaDoc, and Qwilr. We've recently landed our first paying customers, including strong interest from global enterprises, and our organic traffic is growing 15–20% week over week.The gap is not the product — it's distribution. We're looking for the person who closes that gap.The RoleYou'll be our first senior marketing hire, owning demand generation end-to-end for a zero-to-one SaaS product. You'll sit on top of a young, fast-moving execution team (4 members, each owning specific channels), work alongside founders who are deeply involved in GTM, and turn early signals into a repeatable, scalable acquisition engine.This is an IC-heavy leadership role: you'll execute hands-on and direct the team.What You'll OwnDemand Generation (primary focus)Build and scale outbound motion: LinkedIn, cold email, community-led, Reddit/Twitter — with realistic expectations of channel math and effort-vs-yieldImprove email outreach beyond deliverability wins (open rates are at ~60%; reply rates and booked calls are the problem to solve)Identify the one channel that consistently delivers paying customers — then double downPerformance & PaidPlan and run paid campaigns (Google Ads, social) — including CPC, costing, and channel economicsContent & SEODirect our content engine (4–5 mid-funnel articles/week, growing rapid) toward bottom-of-funnel conversionInvest in AIO/LLM-driven discovery (we already see organic traffic from ChatGPT and similar sources)PLG & FunnelPartner with product on our guest-flow experience (try-before-signup), analyze funnel drop-offs, and reduce friction from visit → trial → paidTeam LeadershipProvide execution-level oversight and channel direction to two junior GTM team members,



keeping speed of distribution matched to our speed of product shippingWho You Are5–8 years in B2B SaaS marketing, with real zero-to-one experience at an early-stage startup — you've taken a product from no pipeline to repeatable acquisitionGeneralist across demand gen, SEO, performance marketing, social, and content — deep in at least two, conversant in allExecution-first: comfortable writing the email sequence, launching the campaign, and analyzing the funnel yourself — not just building decks and strategiesStrong product sense — you can understand a technical SaaS product and translate it into positioning & communication that convertsBonus: experience with proposal/document/sales-enablement software (Proposify, PandaDoc, Qwilr, Better Proposals, etc.)What You'll Own1. GTM Strategy & LeadershipTake ownership of the existing GTM motion (outbound, content, organic, website) and turn scattered activity into a coherent, outcome-driven strategySet priorities, targets, and cadence for the team; run regular reviews of what's working and what isn'tDirect and coach a small team covering product growth, marketing, outbound, GTM engineering, and content — reviewing their work closely and raising the bar on execution qualityDecide what to keep doing, what to kill, and what new channel or motion is worth testing next2. Outbound (LinkedIn + Cold Email)Own outcomes for the existing LinkedIn and cold email (Instantly.Ai) outbound motion — reply rates, positive replies, meetings booked, pipeline generatedPersonally review sequences, messaging, and targeting; don't just approve — rewrite and rework until it's genuinely sharpRun structured A/B tests on subject lines, copy, sequencing, and targeting,



and track results rigorously3. Content Marketing & OrganicOwn outcomes for the blog and organic search motion — traffic is already healthy; your job is converting that into pipeline and improving what's underperformingSet the content strategy and calendar direction; review drafts for quality, positioning, and SEO before they shipIdentify content gaps (competitor comparisons, use-case pages, bottom-of-funnel content) the current motion is missing4. Product-Led GrowthOwn the self-serve signup → activation → conversion funnelDefine activation events and PQLs; work with the team on in-app onboarding and upgrade triggersRun experiments to lift trial-to-paid conversion, and hold the team accountable to funnel metrics, not vanity metrics5. Website & ConversionOwn the website's outcomes — direction, structure, ongoing CRO — even where you're briefing others to executeRun continuous A/B tests on landing pages, CTAs, and lead-capture flow6. Client RelationshipsManage relationships with key clients and prospects through the funnel — from first outbound touch to demo to close, and into early post-sale relationship healthRepresent Proposal.Biz directly in conversations that matter — this role isn't purely internal-facing7. Analytics & ReportingSet the standard for how the team measures success: GA4, PostHog, and Search Console should feed one clear picture of funnel performanceReview team-generated reports critically rather than taking numbers at face valueReport monthly to the founder on outcomes, not activity — what moved, why, and what's nextHiring ProcessApply with a video resume using loom (any other similar tool)Show us campaigns, funnels, or growth work you've actually done (with as much data possible is fine)Practical assignment — based on a a real SaaS productFinal conversation with foundersCandidates who go beyond the assignment brief — auditing the funnel, spotting positioning gaps, proposing fixes — stand out immediately. That proactive instinct is exactly what this role demands.

📌 Growth & Gtm Lead –b Saas (Surat)
🏢 EnactOn Technologies Private
📍 Surat