· Bachelor’s degree in Engineering (Electrical / Mechanical / Metallurgy) or Marketing
· MBA in Marketing (preferred but not mandatory)
· 10+ years of experience in B2B/industrial marketing (preferably in CRGO/electrical steel or Transformers or transfomers components industry)
Key Responsibilities:
1. Market Development & Lead Generation
- Identify and qualify potential customers in the CRGO, Transfomers Radiators, Lamination, Nano crystlite
- Develop lead databases through research, exhibitions, and digital channels.
- Track and convert leads in coordination with the sales team.
2. Technical Marketing Support
- Create and maintain product presentations, brochures, and datasheets.
- Support the preparation of customer-specific proposals, prequalification documents, and RFP responses.
- Coordinate product trials or sample deliveries with technical departments.
3. CRM & Data Management
- Maintain accurate and up-to-date records in the CRM system.
- Track customer interactions, opportunities, and follow-ups through CRM dashboards
4. Customer & Event Coordination
- Liaise with existing customers for relationship building and feedback collection.
- Support the planning and execution of trade shows, seminars, customer visits, and plant tours.
- Handle post-event follow-up and documentation.
📌 Senior Marketing Executive (Vadodara)
🏢 Vilas
📍 Vadodara
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