- Manage digital marketing campaigns throughout all stages of the project lifecycle.
- Understand client needs and implement tailored digital marketing campaigns to fit those needs.
- Provide analytical reporting of campaign performance to stakeholders.
- Plan, create, and implement strategies aimed at increasing search traffic and generating leads.
- Identify and implement relevant keywords for the website to ensure maximum exposure in search engines.
- Optimize long tail and competitive keywords to drive traffic and generate leads.
- Develop optimized strategies for targeting specific product sections (especially electronics and computers) to achieve higher visibility and rankings.
- Handle both On-Page and Off-Page SEO activities.
- Track and analyze website traffic using Google Analytics and Google Search Console.
- Monitor competitor keyword rankings and create strategies based on competitor performance.
- Create and execute SEO and SEM campaigns, projections, PowerPoint presentations, and audits.
- Maintain and update Weekly and Monthly SEO Traffic Reports.
- Plan and execute Google AdWords and Facebook Ads campaigns to drive traffic and leads.
Qualifications & Experience:
- Bachelor's degree or equivalent with formal certification in Search Engine Marketing (SEM) or Digital Marketing.
- Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).
- Proven experience with SEO and SEM.
- Robust written, verbal, and collaboration skills.
- Minimum 3+ years of relevant experience in e-commerce SEO, either client-side or agency-side.
- Hands-on experience with HTML and CSS coding.
- Demonstrated experience in creating and executing Google AdWords and Facebook campaigns.
- Specific experience in e-commerce, particularly in Electronics, Electronic Gadgets, and IT Hardware, would be a plus.