We are hiring Brand Lead- Marketing, Out-of-home (Food Service & QSR) for a leading FMCG company in Gurugram

Job Title: Brand Lead, Out-of-home (Food Service & QSR)

Location: Gurugram
CTC: upto 45 LPA
Experience: 6+ Years
Employment Type: Full-Time, Permanent

Department: Marketing
Industry: FMCG / Food Service / QSR

About the Client:

Our client is a leading global food company with a strong presence across Food Service, HoReCa and QSR channels. The organization focuses on building strong customer & consumer insights, developing cutting-edge food solutions, and driving sustainable business growth. With a strong focus on brand building, portfolio innovation and strategic partnerships, the organization works closely with leading food service and QSR businesses. The role offers an prospect to work in a global organization with exposure to cross-functional leadership, NPD, marketing activation and commercial strategy.

Position Summary:

- Brand Manager, OOH will lead marketing & strategic growth agenda for Out-of-Home business across Food service accounts, HoReCa and QSR channel.
- This role will focus on building solid customer & consumer insights in OOH and converting them into actionable commercial strategies, high-impact partnerships, marketing activation plans and new portfolio innovations leveraging global capabilities, that drive business growth & brand building in these channels as a strategic food solutions partner.
- The position demands customer & business led strategic thinking, consumer understanding, activation & execution excellence, expertise in portfolio management & innovations, white space opportunity mapping, customer problem-solving approach, strong negotiation skills, ability to bring global NPDs to India, cross-functional leadership, passion for outcomes & a strong understanding of Food service & QSR business as foundation.
- Key KPIs will be to deliver on brand scorecard in OOH including business results (as measured by volume, net sales growth & profitability), category metrics (market share, penetration) & new product launches at scale.
- Ideal candidate should have HoReCa or Away from Home food-industry experience with proven ability to build brands in B2B space via activations, campaigns, partnerships & innovations.
- Core values that he/she should carry should be consumer & customer obsession, driven by passion & agility, high ownership, hunger for creation (bringing new ideas) and focused on output & business results.

Roles and Responsibilities & Key Deliverables:

Brand Commercial Strategy & Portfolio Management





- Develop and execute the short & long-term OOH brand strategy aligned with overall business, consumer & customer objectives
- Drive value, volume, profitability and share growth across QSR, HoReCa, and Food Service channels
- Lead annual operating plan (AOP) and brand roadmap monitor business performance vs forecast
- Translate business goals into marketing calendar across category activations, occasions and NPDs
- Identify and build long-term growth platforms within key accounts
- Own channel-specific P&L; levers including pricing strategy, portfolio mix, and margin optimization
- Manage & optimize media and marketing budget for delivering effective ROI and efficiency to maximize business output
- Working closely with Sales and Trade marketing team to deliver execution excellence

Key Account Activation & Partnerships:

- Partner with Key Account Managers & Trade Marketing to design and deliver tailored activation plans for top accounts
- Partner in building joint business plans (JBPs) with strategic QSR & HoReCa partners
- Lead strategy on menu integration, visibility, and in-store activation initiatives
- Strengthening the position as a strategic food solutions partner

Campaigns & Demand Generation:

- Conceptualize and execute channel-relevant occasion campaigns to drive demand for frozen category & portfolio along with brand salience
- Lead B2B and B2B2C marketing initiatives across touchpoints including on-ground, events & digital, by working along with trade marketing and digital team
- Create brand and portfolio selling toolkits and assets for teams to drive conversion and upselling

Innovation & Portfolio Expansion:

- Lead innovation pipeline strategy development for OOH, including line extensions, PPA, renovation & white space NPDs
- Partnering with QSR and HoReCa accounts for insight led innovation partnership leveraging global strengths on insights and products
- Collaborate with culinary and R&D; teams to develop relevant, scalable solutions and work with the accounts for co-creation & launch




- Drive end-to-end project management with cross functional leadership to ensure seamless execution from concept to commercialization partnering with R&D; for product development, consumer & customer testing of concept & product, driving cross functional team till commercialization, creating packaging artworks, building launch marketing & sales plan with teams and building post launch review frameworks

Cross Functional Leadership & Business Partnering:

- Partner with Sales, Trade marketing & Category team to translate brand strategy into activation plans and flawless execution of same at all touchpoints
- Partner with legal, regulatory and R&D; to deliver campaign assets and packaging artworks as per guidelines
- Partner with supply chain for demand planning, smooth commercialization of new packs, changeover of artworks, etc.
- Collaborate with global & regional teams on strategy alignment and sharing of AOP

Knowledge/Experience:

- MBA/PGDM in Marketing with 6-10 years of experience in Brand Marketing in FMCG or Food Service industry Ideal candidate to have 1-2 years of Sales experience and 5-6 years of marketing experience across brand activation & innovation
- Experience in global organizations with exposure to reapplying best in class ideas from other parts of the world, working with global stakeholders to advocate for what India needs, while being a strong advocate of the local consumer and business in a collaborative manner.
- Experience working with QSR chains, HoReCa, or Food Service channels is highly preferred (B2B marketing)
- Suggestive list - MNC organizations to look for Top global QSR chains, Top Food service accounts, Top Food & Beverage organizations with large OOH business
- Demonstrated strong commercial savvy- understands P&L;, translates insight/strategy to measurable business impact. Should have done business delivery roles in addition to marketing roles.
- Experience in managing NPD end-to-end with cross functional teams with structured project management
- Experience in conducting different types of research with operators and consumers, data-scraping via multiple secondary sources & translating insights into strong action plans
- Skilled in packaging brief, design & artwork development
- Skilled in agency and stakeholder management from writing concepts & briefs to ensuring excellent creative output by driving collaboration
- Core competencies include strategic thinking, consumer & customer needs centric mindset, creativity, analytical ability, business focus and strong leadership skills (influential & excellent communicator)

For Further Assistance Call/ WhatsApp Pankhuri: (phone hidden)

📌 Brand Lead- Marketing For a leading FMCG company in Gurugram
🏢 GIST Management Solutions
📍 Gurugram