To generate revenue from an assigned geographical Cluster by implementing and executing strategies to achieve sales targets
Key Responsibilities
1. Identify marketing opportunities.
2. Drives primary sales in the assigned territory to achieve the sales target & maximize the market share.
3. Take up dealer/sales promotion activities.
4. Ensuring expansion of dealer network to increase product reach.
5. Liaison with banks & financial institutions for supporting dealers / customers
6. Organize sales activities, motivate the dealer / salesman through training / introduction of incentive schemes & ensure reduced outstanding & better collections from the dealer.
7. Conduct market surveys, customer meets, RTO data analysis etc. to identify target customers and follow up with interested customers for improved market share.
8. Provide MIS reports containing market information like - Competitor activity,
recent products/features/technology launched various sales promotion activities etc. to the head office.
9. Creation of funds by addition of BG/CC of dealer for consistent business and stability.
10. Managing Staff, Budget & Expenses. Evaluate marketing budgets periodically including manpower planning initiatives and ensure adherence to planned expenses.
11. Highlight the differences in the product from the competition; Provide inputs on understanding the area, calculate the industry / market size.
12. Generate ideas on ways to enhance sales to enhance manpower productivity and achieve target volume
Experience Required
10-15 Years experience in tractor industry
Preferred Qualifications
B Tech(Agricultural Engineer) /BE / Mechanical /Automobile Engineering