About the team

The Lead Generation Team is responsible for shaping how millions of SMBs create high-converting digital experiences using HighLevel. Our mission is to empower businesses with world-class tools for publishing websites and funnels, capturing leads, tracking user behavior, and optimizing conversions with data.

We own key product pillars including Website Builder, Funnel Builder, Tracking Events, Analytics Dashboard, Media, Custom Widgets, Forms, and Surveys. Our charter includes driving product innovation, improving user activation, enhancing performance and reliability, and enabling agencies to deliver exceptional web experiences for their clients. As we scale globally, we are doubling down on real-time analytics, AI-powered insights, event-level behavioral tracking, and seamless user journeys across funnels and websites.

Alongside these core pillars, the team also owns Domains the foundation that takes every site and funnel live. This includes domain search and purchase, automated DNS and SSL setup, domain connection and verification, and transfer workflows (including Cloudflare Registrar integration), ensuring a smooth, friction-free publishing experience across all customer-facing assets.

About the role

HighLevel is seeking an experienced Senior Product Manager to lead our suite of lead generation products including the Website Builder, Funnel Builder, Analytics, Tracking Events, and the Domains experience that brings those sites and funnels live. This role is ideal for a product leader passionate about empowering agencies to build beautiful, performant digital experiences and understand user behavior through deep analytics and event instrumentation.





You will own the strategy and roadmap for the next-generation lead generation experience, including:

- Building world-class lead generation products competitive with top platforms in the space.
- Designing event-level tracking systems for clicks, scrolls, form interactions, media engagement, bookings, and more.
- Leveraging AI to provide recommendations, automate design decisions, and enhance product workflows.
- Ensuring a seamless path from creation to publish connecting the building experience to reliable domain purchasing, DNS, and SSL setup.

This is a high-impact role where you will shape the future of how SMBs generate leads and build online experiences on HighLevel.

Your Responsibilities

Strategy discovery

- Establish a long-term strategy for HighLevels lead generation products, including the Website Builder, Funnel Builder, Tracking Events, and supporting Domains experience. Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics.
- Lead discovery, research, requirements, prioritization, execution, and iteration across all lead generation capabilities.
- Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into transparent product requirements and user stories.

Product, analytics tracking

- Define event taxonomy, enhance tracking systems,



and evolve analytics dashboards to help users understand traffic, conversions, and on-page behavior.
- Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities across the lead generation products.
- Work on solutions that help agencies scale bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements.
- Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Use data to size opportunities and validate outcomes.

Publishing domains (supporting)

- Own the publish-to-live experience across the lead generation suite: domain search, purchase, and provisioning, with automated DNS and SSL workflows that reduce manual complexity for users.
- Improve domain reliability and transfer workflows, working with registrar APIs (e.g., Cloudflare) to expand TLD support, while ensuring compliance with ICANN and registrar-level requirements.

Execution measurement

- Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule.
- Present product plans, progress, and updates. Act as a subject matter expert for lead generation products across internal teams and with customers.

Experience

- 6+ years of Product Management experience in SaaS,

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr. Product Manager - Lead Generation Suite (India)
🏢 HighLevel
📍 India