Marketing Social Media Specialist SEO LinkedIn Instagram Meta Location Kidwai Nagar Kanpur Company TBA Employment Type Full-time About Us We are an innovative EdTech platform designed to guide students from academia to the workforce We focus on internships apprenticeships skill development and career pathways helping students become job-ready while enabling employers to discover future talent As we prepare for our launch we are seeking a creative and driven Marketing Social Media Specialist to build Watnxt s digital presence and engage both students and employers across platforms Role Overview The Marketing Social Media Specialist will manage and grow companies presence on LinkedIn Instagram and Meta platforms while driving SEO strategies to position us as the go-to career platform for students and employers The role will also include content creation campaign execution and community engagement ensuring company connects deeply with its target audience Key Responsibilities Develop and implement digital marketing strategies to promote Company across LinkedIn Instagram and Meta Create schedule and manage engaging student- and employer-focused content posts reels stories and blogs Optimize website visibility and reach through SEO best practices Monitor analyze and report on campaign performance traffic engagement conversions Build and engage an online community of students graduates and employers Assist with content writing and storytelling for social posts newsletters and campaigns Stay updated on trends in EdTech student engagement and employer branding Video Editing Skills will be a Plus Requirements Bachelor s degree in Marketing Communications or a related field 1-3 years of experience in social media management and SEO EdTech or education-related experience preferred Strong knowledge of LinkedIn Instagram Meta Ads Manager and SEO tools Fair knowledge of content creation copywriting Canva basic video editing a plus Ability to connect with Gen Z students and early-career professionals through relevant content Data-driven mindset with ability to track KPIs and optimize campaigns Excellent written and verbal communication skills What We Offer Opportunity to be part of a fast-growing EdTech platform making real impact in students careers Exposure to digital marketing in the education career-tech space Creative freedom to shape Company s brand and voice Competitive salary and growth opportunities A dynamic startup-style environment where your ideas matter Job Type Full time Pay 13 000 00 - 15 000 00 per month Work Location In person