1 Play an integral part in generating new Sales and converting the account into long lasting relationships 2 Expand the relation with existing Key accounts and generate revenue through understanding of their needs and requirements regarding the AV Solution 3 Monitor Industry trends Competitors and market dynamics etc 4 Should be familiar with various lead generation methods including use of social media 5 Generate technically and commercially explicit offer based on the BOQ and design elements from Presales 6 Understanding customer requirements and coordinating the same with Presales to firm up the BOQ and design documents ref updazz com