Digital Marketing Lead - Performance UX Creative Location Kolkata Experience Required Minimum 4 years Position Type Full-time Reporting To Founding Team Senior Management Role Overview We re hiring a Digital Marketing Lead who brings deep hands-on experience across paid campaigns SEO user experience and creative direction You should know how to run performance campaigns guide landing page design drive SEO results and align brand visuals with business outcomes This is not a coordination-only role We re looking for someone who has run campaigns audited websites worked with designers and handled projects independently ideally in a fast-moving agency or startup setup Key Responsibilities 1 Performance Marketing - Google Meta Plan and run lead generation or e-commerce campaigns across Google Ads and Meta Ads Optimize targeting creatives bidding and funnel performance Monitor metrics like CTR CPC ROAS CAC and scale winning campaigns 2 Website Landing Page Experience Audit landing pages and suggest actionable changes to improve user flow visual hierarchy and conversions Collaborate with design and dev teams to fix layouts CTA placements and page speed issues 3 On-Page SEO Organic Visibility Drive on-page SEO across multiple websites content mapping meta tags headers internal linking URL structure Use tools like Search Console SEMrush Ahrefs to monitor and improve performance Align SEO efforts with content writers and business goals 4 Creative Direction Guide and review ad creatives landing pages and videos for branding and performance alignment Understand visual principles fonts colors layout and how they impact campaign results Coordinate with graphic and video teams for campaign assets 5 Project Management Own the execution calendar across campaigns SEO creatives and landing page deliverables Collaborate with internal and external teams to keep all stakeholders aligned Maintain documentation briefs and progress tracking using project tools Must-Have Skills Experience 4 years of hands-on digital marketing experience not just strategy coordination Proven ability to run Google and Meta ad campaigns directly Strong understanding of on-page SEO with real improvement cases Sensibility for design and web UX especially in conversion-focused pages Experience working in or with a digital creative agency Comfortable using tools like Google Ads Meta Ads Manager Google Analytics Search Console SEMrush Ahrefs Trello Notion ClickUp Canva Adobe basic level for guidance not execution Nice to Have Experience with landing page builders like WordPress Webflow or Unbounce Basic knowledge of email or WhatsApp automation tools Familiarity with funnel testing creative A B tests or heatmap tools Hotjar etc Video briefing or scripting experience Who You Are Able to think like a strategist and act like an executor Organized responsive and focused on outcomes Can handle pressure of multiple deliverables and rapid turnarounds Not dependent on agencies or outsourcing to do the core work What You ll Get High ownership role with direct business impact Collaborative environment with brand-building focus Exposure across creative content dev and strategy verticals A role where your inputs are seen and valued not just passed on Job Types Full-time Permanent Pay 30 000 00 - 45 000 00 per month Benefits Flexible schedule Leave encashment Paid sick time Application Question s 1 You re given a 1 00 000 monthly budget to generate quality leads for a mid-range furniture brand How would you split the budget across channels Google Meta landing pages etc and what would your initial campaign plan look like for Month 1 2 A website is getting decent traffic but very low conversion What steps would you take to identify what s going wrong List your exact process from audit to action 3 A client wants a campaign to look premium but the performance of the first design version is poor What would you do next How do you handle such situations where brand aesthetics and ad performance don t align 4 You join a team where the SEO traffic has been flat for 6 months How would you approach fixing this What specific things would you check change or test in the first 30 days Work Location In person

📌 Digital Marketing Lead – Performance, Ux & Creative (West Bengal)
🏢 Institute of Career Excellence
📍 West Bengal