Company Overview Ajanta Soya Limited was incorporated on January 13 1992 under the Companies Act 1956 The company is a prominent player in the manufacturing of Vanaspati Cooking Oils and Specialty Fats with a primary focus on products such as biscuits puffs pastries and other applications With a strong presence in the market for over 3 decades ASL has demonstrated continuous expansion industry leadership and a commitment to delivering high-quality products Location Delhi Job Overview The Sales Head for Vanaspati will be responsible for leading and managing the sales team ensuring smooth operations increasing market share and driving revenue growth in the Vanaspati category The role involves strategic planning team management and coordination with various stakeholders to achieve sales targets KRA KPI Key Result Area KRA Key Performance Indicator KPI Primary NBD Followups should be done on time of Follow Ups Not Done Vanaspati Total vs Active Clients Active Clients that haven t placed order this month All VANASPATI Bargains Should Be Lifted on Time VP Bargains Not Lifting on Time Avg of all Active Reactive Clients Should Be Maintained of Avg Not Maintained Ensure timely collection of payments from clients of Delay Payment Protocols Ensure daily checks are performed on Vanaspati bargains and dispatch plans verifying the accuracy of state-specific transactions Actively monitor and follow up on pending payments advance payments and ensure smooth cash flow from both area sales staff and direct parties Address and resolve queries from clients and area sales staff related to stock availability claims transportation and discounts in a timely and professional manner Consistently communicate the company s rates and discount policies to area sales staff and direct parties to ensure alignment and transparency Collect and report on competitors rates and discount structures enabling the sales team to stay competitive in the market Efficiently handle and resolve client complaints related to product quality packaging issues or damaged goods ensuring customer satisfaction Role Tasks Daily Bargain Checking Monitor and check total Vanaspati bargains for the day Review one bargain from every state to ensure alignment with sales strategies Follow-up on Key Sales Operations Track current dispatch plans and ensure timely execution Follow up on pending payments and advance payments with area sales staff and direct parties Ensure the activation of dormant clients and follow up with inactive parties Address client queries regarding pending claims stock availability transportation and discounts Sales and Market Intelligence Collect and communicate current market rates and discounts from area sales staff and parties Gather and analyze competitor rates and discount structures for strategic positioning Performance Review Review the previous day s dispatch and remaining dispatch plan and address any issues Regularly assess performance by state and parties Provide feedback and take corrective action where necessary Client and Stakeholder Engagement Attend business meetings with parties and clients as required Respond to client concerns about product quality packaging damages or leaks Follow up on new business development NBD clients and attend to their needs Reporting Feedback Maintain a detailed report of non-conversion of clients and provide reasons for loss of business Collect and report complaints from clients regarding product quality packaging and damages Skills Strong leadership and team management abilities Excellent communication and negotiation skills In-depth knowledge of sales processes and market trends Problem-solving skills especially in handling client complaints and disputes Analytical mindset for tracking performance metrics and market competition Knowledge Understanding of the Vanaspati industry and FMCG products Familiarity with sales tools CRM software and reporting dashboards Knowledge of pricing discounts and competitor landscape

📌 Sales Head (vanaspati) (New Delhi)
🏢 AJANTA SOYA
📍 New Delhi