Role & responsibilities

Innovation & Ideation

- Lead ideation and concept development for nutraceutical, wellness, functional food, and dietary supplement categories.
- Identify emerging consumer needs, health trends, and whitespace opportunities for portfolio expansion.
- Build innovative product concepts aligned with market demand, brand positioning, and commercial feasibility.
- Generate differentiated product ideas, formats, and positioning strategies for D2C, OTC, and wellness segments.
- Develop innovation pipelines based on category growth opportunities and future market potential.

Market Research & Consumer Insights

- Conduct market research, competitor benchmarking, and trend analysis across domestic and international nutraceutical markets.
- Monitor emerging ingredients, delivery formats, consumer behavior, and global wellness trends.
- Analyze competitor launches, pricing, claims, packaging, and brand strategies to identify market opportunities.
- Gather and interpret consumer insights to support product positioning and communication strategy.
- Evaluate category performance and recommend strategic growth areas.

Portfolio & Brand Prospect Development

- Support portfolio expansion through concept evaluation and strategic product recommendations.
- Work closely with marketing and business teams to build brand stories and product positioning frameworks.
- Create concept notes, innovation presentations,



market opportunity reports, and product rationale documents.
- Recommend category-specific innovations for sports nutrition, gut health, beauty nutrition, metabolic health, women's health, immunity, and healthy ageing segments.
- Identify opportunities for premiumization, line extensions, and differentiated wellness offerings.

Cross-Functional Collaboration

- Coordinate with R&D;, regulatory, procurement, marketing, and sales teams for concept feasibility and commercialization planning.
- Support development teams with consumer and market inputs during product execution.
- Participate in strategic discussions related to new business opportunities and innovation partnerships.
- Assist marketing teams with scientific storytelling, product narratives, and trend-backed positioning.

Qualification

Essential

- Ph.D. / M.Sc. in Nutrition, Food Science, Nutraceuticals, Food Technology, Clinical Nutrition.

Preferred

- Exposure to nutraceuticals, wellness, functional ingredients categories.
- Understanding of consumer behavior and health & wellness trends.

Experience

- 5-10 years of experience in nutraceutical innovation, product strategy, category management, or portfolio development.
- Experience in market research, trend analysis, and concept development.
- Proven exposure to product ideation and commercialization planning.

📌 Manager Nutrition Innovation & New Product Strategy (Paonta Sahib)
🏢 Tirupati Group
📍 Paonta Sahib