Dive in and do the best work of your career at DigitalOcean Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud If you have a growth mindset naturally like to think big and bold and are energized by the fast-paced environment of a true industry disruptor you ll find your place here We value winning together while learning having fun and making a profound difference for the dreamers and builders in the world We re looking for a Senior Product Marketing Manager who thrives on crafting GTM strategy launching category-defining products and increasing ARPU across our customer base As a Sr Product Marketing Manager at Cloudways by DigitalOcean you will join a dynamic team dedicated to revolutionizing the web hosting industry and AI The role will report directly to the Director Product Marketing and will be a key driver of our product narrative launch excellence and monetization strategy You ll lead cross-functional launch pods influence roadmap decisions with market-backed insights and become a trusted voice on how we deliver communicate and grow product value for agencies developers and SMBs What You ll Be Doing GTM Leadership Execution Own and execute Go-To-Market GTM strategies from the ground up for Cloudways new products and feature rollouts Collaborate cross-functionally to define launch scope timing personas and KPIs leading the full GTM lifecycle from beta to scale Build deep-dive GTM strategy presentations and present to leadership and stakeholder teams Growth Enablement Sales Playbooks Partner with Growth Marketing to build product-specific growth playbooks with a focus on key add-ons like Cloudflare DNS Made Easy and Malware Protection Equip the sales and success teams with sales enablement content use-case based decks objection-handling one-pagers and competitive talking points Conduct training sessions on new launches use cases and customer pain points Market Customer Insights Collaborate with product and design teams to map TAM SAM SOM uncover product-market fit and inform roadmap prioritization Lead competitive intelligence efforts developing comparison matrices messaging differentiation and win loss analysis Conduct continuous customer research including in-depth interviews surveys twice annually and persona updates to keep GTM strategy data-driven and user-first Pricing Packaging Positioning Messaging Perform cost analysis and value benchmarking to recommend optimal pricing and packaging models for new and existing services Craft product positioning and messaging frameworks rooted in competitive differentiation and value-based selling Lifecycle Marketing Enablement Work with products to maintain and evolve the product roadmap and change log Build product pages blog content email sequences and in-app messaging to support launches and lifecycle stages Serve as the go-to for internal and external product demos stakeholder briefings and launch recaps Key Metrics GTM Execution Success Rate Track the percentage of successful product launches executed on time within scope and aligned with business objectives e g ARPU growth customer adoption Customer Adoption Engagement Measure customer uptake of new products features e g usage rates feature adoption and customer retention post-launch including feedback and satisfaction ARPU Growth from New Products Track the growth in Average Revenue Per User ARPU attributed to new product launches and feature rollouts This includes cross-sell and up-sell success Sales Enablement Impact Evaluate the effectiveness of sales and success enablement materials by tracking sales team adoption win rates and the impact of objection-handling resources Market Intelligence Accuracy Measure the impact of competitive analysis and market insights by tracking their influence on product decisions pricing strategies and customer messaging effectiveness What You ll Add to DigitalOcean 4 years of experience in B2B product marketing or related roles SaaS cloud or WordPress experience preferred Proven experience building GTM strategies from scratch and driving cross-functional alignment Strong knowledge of WordPress and developer-first ecosystems Deep understanding of pricing models packaging and monetization strategies Confident communicator with the ability to present to executives inspire teams and influence outcomes Exceptional storytelling and content creation skills with an eye for crisp explicit and technically sound messaging Bachelor s degree in marketing business or technical field required MBA is a plus This job is located in Hyderabad India LI-Hybrid Why You ll Like Working for DigitalOcean We innovate with purpose You ll be a part of a cutting-edge technology company with an upward trajectory who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world As a member of the team you will be a Shark who thinks big bold and scrappy like an owner with a bias for action and a powerful sense of responsibility for customers products employees and decisions We prioritize career development At DO you ll do the best work of your career You will work with some of the smartest and most interesting people in the industry We are a high-performance organization that will always challenge you to think big Our organizational development team will provide you with resources to ensure you keep growing We provide employees with reimbursement for relevant conferences training and education All employees have access to LinkedIn Learning s 10 000 courses to support their continued growth and development We care about your well-being Regardless of your location we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy to name a few While the philosophy around our benefits is the same worldwide specific benefits may vary based on local regulations and preferences We reward our employees The salary range for this position is based on market data relevant years of experience and skills You may qualify for a bonus in addition to base salary bonus amounts are determined based on company and individual performance We also provide equity compensation to eligible employees including equity grants upon hire and the option to participate in our Employee Stock Purchase Program DigitalOcean is an equal-opportunity employer We do not discriminate on the basis of race religion color ancestry national origin caste sex sexual orientation gender gender identity or expression age disability medical condition pregnancy genetic makeup marital status or military service