Job Summary We are seeking a results-driven and creative Digital Marketing Executive with 3 years of experience to join our growing IT firm The ideal candidate will be well-versed in the latest digital marketing strategies and tools particularly in the IT sector As part of our team you will be responsible for planning implementing and optimizing digital marketing campaigns that drive brand awareness lead generation and overall business growth Key Responsibilities Develop and execute comprehensive digital marketing strategies to support business goals enhance brand awareness and drive lead generation across various digital platforms Oversee the management and optimization of on-page and off-page SEO manage Google Ads campaigns social media ads and perform keyword research to drive organic and paid traffic Create curate and manage content across various platforms LinkedIn Twitter Facebook Instagram etc to increase brand visibility and engagement Work closely with the content writer and graphics designer to ensure compelling marketing materials Design and execute email marketing campaigns analyze performance and optimize to increase open rates and conversions Monitor and analyze key performance indicators KPIs such as website traffic conversion rates social media engagement and ROI Provide monthly reports and actionable insights to improve campaigns Create and implement strategies to attract high-quality leads leveraging inbound marketing paid campaigns and email outreach Work with the sales and product teams to ensure marketing strategies align with business objectives Skills Qualifications Bachelor s degree in Marketing Communications Business or related field preferred The ideal candidate should be well-versed in the latest digital marketing strategies and tools such as OMIT particularly in the IT sector Minimum 3 years of experience in digital marketing with a proven track record of success in the IT industry or a similar technical field Proficiency in Google Analytics Google Ads SEO tools Moz SEMrush Ahrefs social media management platforms Hootsuite Buffer and email marketing tools Mailchimp HubSpot Strong understanding of SEO SEM PPC social media advertising and content marketing strategies Solid analytical skills to evaluate campaign performance and implement data-driven decisions Excellent verbal and written communication skills Ability to create clear concise and persuasive marketing copy Strong organizational skills with the ability to manage multiple projects and meet deadlines Desired Attributes Creative thinker with a passion for digital marketing and technology Detail-oriented with an eye for accuracy and quality Adaptable to changing trends in digital marketing and technology Team player who can collaborate effectively across departments Job Type Full-time Pay 20 000 00 - 35 000 00 per month Benefits Flexible schedule Paid sick time Paid time off Education Bachelor s Preferred Experience Digital marketing 3 years Required SEO 3 years Required Google Ads 3 years Required Language English Preferred Work Location In person

📌 Digital Marketing Executive (West Bengal)
🏢 Tech clouds
📍 West Bengal