Role Area Sales Executive - Standalone Modern TradeCompany Sweet Karam Coffee Location Chennai Coimbatore Key Responsibilities Account Management Business Growth Manage and drive revenue growth in assigned Standalone Modern Trade SMT outlets like Namdharis Ratnadeep Modern Bazaar MK Retail etc Handle all aspects of the MT distributor network including appointment ROI planning performance tracking and execution processes Drive secondary sales targets while ensuring timely stock replenishment and minimal returns Execution Visibility Ensure high-quality execution of monthly quarterly trade promotions in-store activation new product launches and display drives Work with merchandising partners to ensure planogram adherence FIFO-based stock rotation and stock freshness Distributor Management Operations Create and manage Distributor ROI sheets and ensure distributor profitability within market norms Streamline order-to-cash processes claims and schemes through Distributor Management System DMS and other sales tools platforms Provide regular inputs to distributors to improve efficiency reduce wastage and ensure visibility investments are properly executed Relationship Management Maintain robust relationships with category buyers store managers and distributor sales staff to influence shelf space order frequency and visibility Handle on-ground execution support and local negotiation of secondary displays and sampling activations Sales Planning Reporting Use DMS and Excel-based tools to update and track store-wise sales performance offtake trends inventory movement and claims Provide weekly dashboards and action plans based on store-level and beat-level insights New Store Onboarding Range Expansion Identify high-potential outlets and oversee the end-to-end onboarding of new standalone MT stores Drive range-selling and increase SKU depth per store through targeted sales push and tactical offers Market Intelligence Competition Tracking Monitor competitor activities including pricing schemes product placement and consumer feedback to feed into local sales strategies Education Experience Graduate MBA preferred 2-5 years of experience in FMCG retail modern trade preferably with a focus on standalone MT formats Experience in managing MT distributors and familiarity with DMS systems is mandatory Skills Competencies Fluency in the local language along with proficiency in Hindi Tamil and English is essential Strong interpersonal skills with the ability to build relationships across store and distributor networks Data-savvy hands-on with Excel DMS and sales tracking tools Self-driven entrepreneurial mindset with high ownership and execution capability Comfortable with local travel up to 50

📌 Area Sales Executive (Tamil Nadu)
🏢 Sweet Karam Coffee
📍 Tamil Nadu