Area Sales Manager South (Textile Machinery)

Location: Coimbatore, Tamil Nadu, with regular field travel across the

CoimbatorePalladamSomanur–Erode–Karur–Salem belt

Employment Type: Full time

Reports To: Regional Manager – South

Compensation: We will provide industry standard compensation, commensurate with experience.

About the Role

We are looking for a field-based Area Sales Manager to represent our textile machinery business across a defined territory in Tamil Nadu. This role is central to building and growing a new regional market — engaging directly with weaving and textile manufacturing units, understanding their equipment needs, and guiding them through the evaluation, purchase, and post-sale journey.

This is an on-the-ground, relationship-driven role suited to someone comfortable with daily travel, hands-on customer engagement, and working independently to build a territory from the ground up.

Key Responsibilities

- Conduct regular visits to weaving and textile manufacturing units across the assigned territory to build and maintain customer relationships.
- Present and demonstrate machinery to prospective customers, including coordinating live working demonstrations.
- Manage the end-to-end sales pipeline — from lead generation and qualification through to quotation, negotiation, and closing — using a CRM/lead-tracking tool.
- Support customers through machine exchange/upgrade conversations, including evaluating older equipment offered as part of an upgrade.
- Build working relationships with local technicians, fitters, and service providers to strengthen the customer support ecosystem.
- Gather and share market intelligence — customer requirements, pricing feedback,



and competitive activity — with the reporting manager.
- Coordinate with internal teams on order processing, delivery timelines, and after-sales support.
- Represent the organisation professionally at relevant industry and trade forums as needed.

Candidate Requirements

- Bachelor's degree; a background in engineering, textile technology, or a related technical field is an advantage but not mandatory.
- 3–6 years of experience in industrial equipment, capital goods, or machinery sales; experience in textile/weaving machinery or allied sectors is preferred.
- Existing familiarity with the Tamil Nadu textile manufacturing belt (Coimbatore, Tirupur, Erode, Karur, Salem and surrounding clusters) is a strong plus.
- Working knowledge of weaving machinery (e.g., rapier, air-jet looms) is preferred, though structured product training will be provided.
- Comfortable with extensive daily travel within the assigned territory; own two-wheeler/four-wheeler with a valid driving licence preferred.
- Fluency in Tamil and English required; working knowledge of Hindi is an advantage.
- Basic comfort with CRM tools, WhatsApp Business, and reporting on a mobile device.
- Self-motivated, comfortable working independently in a field-first role with periodic remote supervision.

What We Offer

The opportunity to build and own a greenfield sales territory from an early stage.

Autonomy in day-to-day work, with a clear path to a larger regional role as the territory scales.

Structured onboarding and product training, with ongoing support from the reporting manager.

Exposure to a fast-growing industrial equipment and services business serving the MSME manufacturing sector.

📌 Area Sales Manager-South - Textile Machinery - Requip (Coimbatore)
🏢 Kae Capital-Requip
📍 Coimbatore