The Referral & Loyalty Manager will be responsible for driving customer referrals, enhancing customer loyalty, and building long-term relationships with existing homebuyers. The role focuses on increasing repeat business, generating qualified referrals, and improving customer engagement through loyalty initiatives and post-sales relationship management.
Key Responsibilities
- Develop and execute customer referral and loyalty programs to generate qualified leads.
- Build and maintain strong relationships with existing customers, investors, and channel partners.
- Track and manage referral leads from registration through booking and payout.
- Coordinate with Sales, CRM, Marketing, and Finance teams for seamless referral processing.
- Organize customer engagement activities such as festivals, appreciation events, possession events, and exclusive previews.
- Monitor referral conversions and customer satisfaction metrics.
- Handle customer queries related to referral advantages, rewards, and loyalty programs.
- Identify opportunities to improve customer retention and increase repeat purchases.
- Ensure all referral activities comply with company policies and applicable regulations.
Required Skills
- Strong relationship management skills
- Excellent communication and negotiation abilities
- Customer-centric approach
- MIS reporting and Excel proficiency
- Event coordination skills
- Analytical and problem-solving abilities
- Ability to work with cross-functional teams
Preferred Qualifications
- Graduate or MBA in Marketing, Sales, or Business Administration.
- 3–6 years of experience in Real Estate CRM, Customer Loyalty, Referral Sales, or Relationship Management.
- Experience handling HNI customers and residential real estate projects is preferred.
- Familiarity with RERA guidelines and the residential sales process is an advantage.
Key Performance Indicators (KPIs)
- Number of referral leads generated
- Referral-to-booking conversion ratio
- Revenue generated through referrals
- Customer retention rate
- Repeat purchase percentage
- Event participation and engagement
📌 Referral & Loyalty Manager (India)
🏢 DC Consultants
📍 India
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