About the Role

We are looking for a Senior Analyst Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a explicit growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.

What You Will Do
Own the execution and performance of PPC campaigns, driving optimization strategies and ensuring measurable business impact.
Analyze campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions.
Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes.
Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities.
Leverage AI-driven tools and predictive models to optimize creative assets,



keyword strategies, and prioritization frameworks that improve performance at scale.
Drive cross-functional alignment with marketing, product, analytics, and business stakeholders to ensure insights are translated into action and business objectives are achieved.
Establish performance measurement frameworks, monitor results, and take accountability for delivering against key growth and efficiency metrics.

What We're Looking For
7+ years of experience with Google Search or Display campaigns, including campaign setup, bidding strategies, and performance metrics (e.g., CTR, CPA, ROAS)
Ability to leverage tools such as SQL, Tableau, Google Analytics, Looker Studio, etc to monitor trends and deliver insights that influence strategic decisions.
Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis.
Solid foundation in A/B testing, experimental design, and statistical validation.
Ability to translate complex data into explicit, persuasive narratives for both technical and non-technical stakeholders.

📌 Senior Analyst, Digital Marketing Bengaluru
🏢 JustAnswer Innovations India Private
📍 Bengaluru