Role & responsibilities
Develop and execute the overall marketing strategy for the Gastroenterology portfolio in alignment with business objectives.
Lead brand planning, portfolio management, and lifecycle strategies to maximize market share, revenue growth, and profitability.
Drive annual marketing plans, product positioning, promotional campaigns, and customer engagement initiatives.
Identify emerging market opportunities, therapy trends, unmet patient needs, and competitive threats within the Gastroenterology segment.
Lead recent product planning, launch readiness, and commercialization strategies for pipeline products.
Analyze prescription trends, market intelligence, competitor activities,



and customer insights to formulate effective business strategies.
Partner closely with Sales, Medical Affairs, Regulatory Affairs, Training, Market Research, and Commercial Excellence teams to ensure successful execution of marketing initiatives.
Develop scientific and promotional communication strategies targeted at Gastroenterologists, Physicians, and other key healthcare specialists.
Engage with Key Opinion Leaders (KOLs), medical experts, and external stakeholders to strengthen brand advocacy and scientific leadership.

📌 Head Marketing Mumbai
🏢 Fact Personnel
📍 Mumbai