The RTM Manager is responsible for designing, implementing, and optimizing the companys route-to-market models to ensure maximum product availability, distribution efficiency, cost optimization, and offline channel growth.
Key Responsibilities
A. RTM Strategy & Design
Develop and refine the Route-to-Market strategy for offline channel.
Design distribution models: direct distribution, indirect distribution, hub-and-spoke, super stockist models, etc.
Identify territory using market data and geospatial insights.
Lead distributor network expansion.
B. Distribution & Coverage Expansion
Drive territory coverage,
Outlet universe mapping.
C. Distributor Management
Generate leads to appoint distributors/stockists.
Check current distributor ROI, working capital, manpower, and infrastructure.
Ensure compliance with sales & logistics service levels.
D. Sales Capability & Process Improvement
Standardize sales processes: call productivity, salesforce automation (SFA), order capture & liasoning with sales team.
Implement digital tools (DMS & Excel).
📌 Rtm Manager Bengaluru
🏢 Drools Pet Food
📍 Bengaluru
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