JOB PURPOSE:

The Marketing Manager will be responsible for developing, implementing, and monitoring marketing strategies for FMCG products in the office line/general trade market. The role involves enhancing market penetration, strengthening brand visibility, driving sales growth, and building long-term relationships with distributors, retailers, and corporate clients.

KEY RESPONSIBILITIES
Develop and execute marketing strategies and campaigns to promote FMCG products in office/general trade markets.
Conduct market research and competitor analysis to identify trends, opportunities, and challenges.
Build and maintain relationships with distributors, retailers, and corporate accounts to expand market reach.
Design and implement ATL & BTL activities including trade promotions, merchandising, in-shop branding, and sampling campaigns.
Collaborate with the sales team to ensure alignment of marketing initiatives with sales targets.
Monitor product performance and consumer feedback to recommend product development and innovation.
Manage marketing budgets efficiently to achieve maximum ROI.
Prepare and present monthly/quarterly performance reports and strategies to management.




Train and guide the marketing team and field executives for consistent execution of plans.

KEY SKILLS & COMPETENCIES:
Solid understanding of the FMCG industry, trade channels, and consumer behaviour.
Proven experience in trade marketing, promotions, and brand management.
Excellent communication, negotiation, and interpersonal skills.
Ability to manage multiple campaigns and projects simultaneously.
Analytical mindset with robust data interpretation and reporting skills.
Proficiency in MS Office, CRM tools, and digital marketing platforms.

SALES STRATEGY & REVENUE GENERATION
Develop and implement annual, quarterly, and monthly sales plans to achieve regional and national revenue targets.
Identify high-potential market and build promotional activities to expand distribution and develop networking and revenue.
Analyze market trends, competitor activities, and regional demands to adjust sales strategies.
Develop tailored promotional strategies and joint business plans to drive growth.

Qualifications & Experience:

MBA/PGDM in Marketing or equivalent.

📌 Marketing Brand Manager Fmcg Faridabad (India)
🏢 Henna Industries
📍 India