We are a fast-growing education and consulting group operating multiple brands across education and international services.

Our brands include:
NIF Global Ghatkopar – One of India’s leading Fashion & Interior Design Institutes
Parayu Orbit – A premium Study Abroad Consultancy helping students achieve global education opportunities.

We are looking for a highly motivated Performance Marketing & SEO Specialist who can drive measurable business growth through digital marketing strategies.

If you enjoy scaling brands, generating quality leads and working with data-driven campaigns, we’d love to meet you.

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Key Responsibilities

Performance Marketing
Plan, execute and optimise Meta (Facebook & Instagram) advertising campaigns.
Manage Google Ads (Search, Display and Performance Max).
Generate high-quality leads at the lowest possible acquisition cost.
Monitor campaign performance and optimise ROI.
Perform A/B testing of creatives, landing pages and audiences.
Prepare weekly and monthly campaign performance reports.

SEO
Conduct comprehensive website audits.
Improve website rankings through on-page SEO.
Keyword research and content optimisation.
Build ethical off-page SEO strategies.




Improve Google Search Console performance.
Increase organic traffic and lead generation.

Website & Analytics
Work closely with developers to improve website performance.
Monitor Google Analytics 4 and Search Console.
Improve website conversion rates.
Track user behaviour and marketing funnels.

Content & Social Media
Coordinate with designers for ad creatives.
Suggest campaign ideas and content strategies.
Ensure brand consistency across digital platforms.

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Required Skills
Minimum 3 years of experience in Digital Marketing.
Proven expertise in Meta Ads.
Solid understanding of Google Ads.
Hands-on experience in SEO.
Google Analytics 4.
Google Search Console.
Keyword research tools.
Meta Business Suite.
Excellent analytical skills.
Robust communication skills.

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Preferred Qualifications
Google Ads Certification
Meta Blueprint Certification
Experience in Education, EdTech or Study Abroad industry will be preferred.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:
Adaptable schedule

Work Location: In person

📌 Digital Marketing Manager Mumbai
🏢 NIF Global Ghatkopar
📍 Mumbai