Participates in the development and implementation of business strategies for the Hotel which are aligned with Brands overall mission, vision values and strategies
Participates in the development of the Hotels business strategies
Develops and implements marketing and sales strategies that support achievement of the Hotels goals
Monitors status regularly and adjusts strategies as appropriate
Develops the annual budget in conjunction with the Executive Team
Achieves market share and revenue goals by directing the group and transient sales and marketing strategies
Analyses sales and market statistics to determine profitability of sold business and prospects within the market
Develops sales strategies designed to maximise revenue and yield. Participates in the development of yield management strategies for the Hotel
Maximises revenue from WRS by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database
Creates and implements marketing strategies which are designed to increase awareness in the local market. Leverages marketing support provided by Brand
Develops and implements public relations and advertising campaigns
Ensure all materials used to market the Hotel are in accordance with brand standards
Maximises productivity by ensuring that sold business is aligned with the Hotels yield management strategies
Qualifies prospective leads as to profitability
Designs and proposes programs which meet the clients needs
Develops and implements annual sales goals for sales team which are aligned with the hotels overall revenue goals
Approves function space allocation for group and catering bookings
Monitors call productivity and revenue goals for each team member by tracking results
Co-ordinates sales efforts for catering and rooms sale
Negotiates and closes contracts with key customers
Creates 100% guest satisfaction by providing Yes I Can! genuine hospitality and by exceeding guests expectations