Role: Social Media & Performance Marketing Specialist (SEO + GEO)
Location: Jaipur (In office)
Experience: 4+ Years

About the Role
We are looking for a hands-on Digital Marketing Specialist with solid expertise in Performance Marketing, SEO, Local SEO, and AI Search Optimization (GEO). The candidate will be responsible for generating qualified leads, improving organic visibility, optimizing ad spend, and growing brand presence across multiple industries including Healthcare, CA/Finance, IT Services, and Software.

Key Responsibilities:

Performance Marketing
Manage and optimize Meta Ads, Google Ads, and YouTube Ads.
Reduce Cost Per Lead (CPL) and improve ROAS.
Execute audience targeting, retargeting, A/B testing, and conversion optimization.
Monitor campaign performance and scale profitable campaigns.

SEO & GEO
Execute On-Page, Off-Page, Technical, and Local SEO strategies.
Optimize websites for AI-driven search platforms and LLMs (ChatGPT, Gemini, Perplexity, etc.).
Implement schema markup, entity SEO, content clusters, and topical authority strategies.
Improve rankings, organic traffic, and AI search visibility.

Local SEO & GMB
Manage and optimize Google Business Profiles.




Improve local rankings, reviews, citations, and map visibility.
Ensure NAP consistency and local search optimization.

Analytics & Reporting
Track and report campaign performance using GA4, Google Search Console, GTM, and Looker Studio.
Monitor KPIs including CPL, ROAS, organic traffic, conversions, and lead quality.

Required Skills & Tools

Performance Marketing
Meta Ads Manager
Google Ads
YouTube Ads
Conversion Rate Optimization (CRO)

SEO
Technical SEO
On-Page & Off-Page SEO
Local SEO
Schema Markup
GEO (Generative Engine Optimization)

Tools
GA4
Google Tag Manager
Google Search Console
Ahrefs / SEMrush
Screaming Frog
Looker Studio
ChatGPT, Gemini, Perplexity

Must-Have Experience
3+ years of hands-on experience in Digital Marketing.
Proven experience managing Meta and Google Ads campaigns.
Demonstrated success in SEO rankings and lead generation.
Experience handling multiple client accounts and industries.
Strong understanding of contemporary SEO, AI search optimization, and local SEO.

📌 Performance Marketing & Seo Specialist Jaipur
🏢 KOOE
📍 Jaipur