Role Title - Area Sales Manager

Line Manager - Zonal Sales Manager

Business - Sales CCD General Trade

Location - Hyderabad

Job Purpose

The Area Sales Manager (ASM) leads channel strategy, sales execution, and team performance for the Consumer Care General Trade business. The role is accountable for driving sales growth, executing go-to-market plans, expanding distribution, and delivering profitable business outcomes.

The ASM translates regional targets into transparent area-level action plans, ensuring consistent delivery of sales, distribution, and visibility objectives. By leveraging data-driven insights and strong performance management, the role identifies growth prospects, closes execution gaps, and enhances overall sales effectiveness.

A key part of the role is building high-performing teams and strengthening distributor partnerships, while optimizing route-to-market strategies. The ASM works closely with cross-functional teams across Marketing, Supply Chain, and Finance to ensure alignment and drive sustainable market share growth.

Key Responsibilities

The role has the following key deliverables:
Drive sales targets & market share in your assigned territory
Execute Go-To-Market plans and improve outlet coverage & distribution efficiency




Manage distributors, retailers, and stockists while enhancing field force capability
Lead product launches, brand activations, and trade schemes
Monitor competition, analyse market trends, and provide strategic inputs
Ensure depot coordination, stock hygiene, and damage claim settlements
Motivate and manage a team of Sales Executives and Market Reporters

Team Structure

Number of Direct Reports - 6 Area Sales Executives

Number of Indirect Reports - 42 MRs

Previous Experience & Preferred Experience
10- 15 years of FMCG sales experience, including at least 3 years as an ASM in Personal Care (General Trade)
Proven expertise in TOT negotiations, claims management, and sales forecasting
Trade Marketing experience preferred

Functional Skills & Competencies
Deep understanding of FMCG sales, Personal Care categories, compliance and industry outlook
Strategic thinking with robust execution focus
Strong leadership and people management capability
Good at communication, negotiation and analytical skills
Proficiency in MS Excel, PowerPoint; SAP knowledge

Educational Qualification

MBA General/ Marketing & Sales.

📌 Area Sales Manager Sales Ccd General Trade Hyderabad (India)
🏢 Emami
📍 India