Role Overview

As an SEO Specialist, you will be responsible for planning, executing, and optimizing

SEO strategies across multiple websites and digital properties. You will work closely

with our content, design, development, and marketing teams to improve organic

visibility, website performance, and lead generation.

Key Responsibilities

SEO Strategy
Develop and execute comprehensive SEO strategies.
Perform keyword research and competitor analysis.
Identify opportunities to improve search visibility.
Monitor algorithm updates and implement best practices.

On-Page SEO
Optimize website structure and content.
Improve title tags, meta descriptions, headers, URLs, and internal linking.
Optimize landing pages for search intent.
Ensure content follows SEO best practices.

Technical SEO
Conduct technical SEO audits.
Improve crawlability and indexing.
Optimize website speed and Core Web Vitals.
Resolve broken links, redirects, and indexing issues.
Implement schema markup where applicable.
Collaborate with developers on technical improvements.



Off-Page SEO
Plan and execute ethical link-building campaigns.
Build high-quality backlinks.
Identify guest posting and partnership prospects.
Monitor backlink health.

Analytics & Reporting
Track keyword rankings and organic traffic.
Prepare monthly SEO performance reports.
Analyze Google Analytics and Google Search Console data.
Recommend improvements based on performance insights.

Content Collaboration
Work closely with content writers to create SEO-friendly content.
Suggest blog topics based on keyword opportunities.
Optimize existing content for improved rankings.

Required Skills
Solid understanding of On-Page SEO
Solid understanding of Off-Page SEO
Technical SEO knowledge
Keyword Research
Competitor Analysis
SEO Auditing
Link Building
Content Optimization
Local SEO
Mobile SEO
Core Web Vitals
Basic HTML knowledge
Website architecture understanding

📌 Seo Specialist Chennai (India)
🏢 Kaay Innovation
📍 India