Expertise:
App Media Marketing experience in brand or agencys digital marketing team
Experience with MMPs such asAppsFlyer, Adjust, Branch, Singular, or Kochava.
Robust understanding of mobile attribution methodologies and conversion tracking.
Knowledge ofSKAdNetwork(SKAN),AdAttributionKit, and App Tracking Transparency (ATT).
Hands-onexpertisein managing high-value campaigns across Google & Apple advertising platforms
Excellent MS Office skills to create reports, dashboard & PPTs
Understanding App Store Optimization (ASO) best practices.
Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO).
Knowledge of Google Play Store Listing Experiments and conversion optimization.
Solid hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends
📌 App Media / Social Media Meta/tiktok/linkedin/snapchat Delhi
🏢 Tata Consultancy Services
📍 Delhi
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