Assistant Manager Digital Marketing (Performance Marketing)

Job Summary

The Assistant Manager – Digital Marketing will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across digital platforms. The role requires robust hands-on expertise in Google Ads, Meta Ads, campaign optimization, analytics, lead generation, and conversion tracking to drive admissions and franchise enquiries.

Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
Manage Search, Display, Performance Max, YouTube, Remarketing, and Lead Generation campaigns.
Create and optimize audience targeting, bidding strategies, and campaign structures.
Monitor daily campaign performance and optimize for CPL, CPC, CTR, ROAS, and conversions.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Perform A/B testing on ad creatives, copies, landing pages, and audience segments.
Set up and manage conversion tracking using Google Tag Manager, GA4, Meta Pixel, and other tracking tools.
Analyze campaign performance using Google Analytics 4 and prepare actionable insights.




Manage campaign budgets and maximize return on marketing investment.
Optimize landing pages to improve conversion rates.
Develop lead generation strategies for schools, preschools, and franchise business.
Create performance dashboards and weekly/monthly reports.
Stay updated with the latest digital marketing trends, platform updates, and AI-driven advertising tools.
Work closely with the creative team to develop high-performing ad creatives.
Manage SEO initiatives to improve organic traffic and website visibility.
Execute email marketing and remarketing campaigns to improve lead nurturing.

Skills Required
Google Ads (Search, Display, PMAX, YouTube)
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Meta Pixel
Conversion Tracking
Landing Page Optimization
Performance Marketing
SEO Fundamentals
Microsoft Excel
Data Analysis
Solid analytical and problem-solving skills
Experience
2–5 years of hands-on digital marketing experience.
Proven experience managing lead generation campaigns with measurable results.
Experience in the education industry will be an added advantage.

📌 Assistant Manager Digital Marketing Performance Marketing Mumbai
🏢 Saroj Ganesh Podar Trust
📍 Mumbai