Key Responsibilities

Strategic Brand Management
Develop short-term and long-term brand strategies for assigned therapeutic areas.
Analyze market trends, competitor activities, prescription behavior, and customer insights.
Identify growth prospects and drive portfolio expansion.
Manage product lifecycle from launch planning to maturity.

Product Launch & Portfolio Management
Lead recent product launches and line extensions.
Develop launch strategies, positioning, pricing, and promotional plans.
Monitor product performance and recommend corrective actions.

Marketing Planning & Execution
Prepare annual marketing plans and operating budgets.
Design promotional campaigns and promotional materials.
Ensure effective implementation of marketing initiatives across regions.

Team Leadership




Lead and mentor Product Managers and Assistant Product Managers.
Set performance objectives and monitor team productivity.
Foster innovation and strategic thinking within the marketing team.

Sales Force Effectiveness
Work closely with sales teams to achieve brand objectives.
Conduct cycle meetings, product training sessions, and field visits.
Develop sales tools and brand communication strategies.

Market Research & Analytics
Monitor prescription audits, market share data, and sales trends.
Interpret IQVIA/AWACS market data and generate actionable insights.
Evaluate campaign effectiveness and ROI.

📌 Group Product Manager Ahmedabad
🏢 Intas
📍 Ahmedabad