Job Description – Marketing Director (Geo-engineering Products & Fencing Products)

Job Title: Marketing Director

Department: Marketing

Location: Ahmedabad, Gujarat

Employment Type: Permanent

Experience: 8+ Years (Mandatory in Geo-engineering Products / Geosynthetics / Fencing Products Industry)

Salary: ₹18 LPA

Vacancies: 1

About the Role

We are seeking an experienced Marketing Director with a proven track record in the Geo-engineering Products and Fencing Products industry. The ideal candidate will be responsible for driving business growth by developing strategic client relationships, expanding market presence, and securing projects from government departments, infrastructure companies, EPC contractors, and key institutional clients.

This role requires a highly connected industry professional with an established network and strong expertise in business development, sales strategy, and government liaison.

Key Responsibilities

- Develop and execute strategic marketing and sales plans to drive business growth.
- Identify and acquire recent clients across infrastructure, construction, railways, highways, mining, irrigation, industrial, and government sectors.
- Build and maintain strong relationships with government departments, consultants, EPC contractors, and decision-makers.
- Generate new business opportunities through networking, client meetings, tenders, and project discussions.
- Lead negotiations and close high-value business deals.
- Expand the company's presence in the geo-engineering and fencing products market.
- Monitor industry trends, competitor activities, and emerging market opportunities.
- Coordinate with technical, operations, and project teams to ensure successful project execution.
- Represent the company at industry exhibitions, conferences, and client events.
- Achieve monthly, quarterly, and annual sales and revenue targets.
- Prepare sales forecasts, business reports, and market intelligence for management.

Required Experience





- Minimum 8+ years of sales and marketing experience in:
- Geo-engineering Products
- Geosynthetics
- Fencing Products
- Geotechnical Solutions
- Infrastructure Products
- Proven experience handling government projects and institutional sales.
- Strong business development and key account management experience.
- Demonstrated success in achieving sales targets and expanding market share.

Key Skills

- Government Liaison & Relationship Management
- B2B Sales & Marketing
- Business Development
- Strategic Marketing
- Client Acquisition
- Tender & Project Sales
- Key Account Management
- Contract Negotiation
- Market Expansion
- Team Leadership
- Excellent Communication & Presentation Skills

Required Network

The ideal candidate should possess an extensive industry network with:

- Government Departments
- EPC Companies
- Infrastructure Developers
- Consultants
- Contractors
- Industrial Clients
- Project Decision Makers

A strong existing contact base capable of generating meetings and securing business opportunities is essential.

Educational Qualification

- Bachelor's Degree (Mandatory)
- MBA in Marketing or equivalent will be an added advantage.

Communication

- Excellent verbal and written communication skills.
- Proficiency in English is mandatory.
- Hindi and Gujarati will be an added advantage.

Personal Attributes

- Result-oriented and self-driven.
- Strong leadership and negotiation skills.
- Strategic thinker with excellent networking abilities.
- Ability to work independently and drive revenue growth.
- Strong commercial and business acumen.

Preferred Industry Background

Candidates currently working with companies involved in:

- Geosynthetics
- Geo-engineering Products
- Fencing Products
- Infrastructure Materials
- Construction Products
- Highway & Railway Projects
- Industrial Safety & Perimeter Protection
- Civil Engineering Products

Budget: ₹18 LPA

Location: Ahmedabad

Employment Type: Permanent

Notice Period: Immediate to 30 days preferred.

📌 Marketing Director (Geo-engineering Products & Fencing Products) (Ahmedabad)
🏢 Alliance Recruitment Agency
📍 Ahmedabad