JOB DESCRIPTION

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Candidate should have experience in at least any one of the following but preferred Salesforce Data Cloud or any of one or more of Adobe Real-Time CDP, Microsoft Dynamics 365 Customer Insights, Tealium AudienceStream, Treasure Data, mParticle, Hightouch, Census, or GrowthLoop.

The Skills that are Key to this role

Technical
. Hands-on experience with one or more leading Customer Data Platforms (CDPs) such as Twilio Segment (preferred), Salesforce Data Cloud, Adobe Real-Time CDP, Microsoft Dynamics 365 Customer Insights, Tealium AudienceStream, Treasure Data, mParticle, Hightouch, Census, or GrowthLoop.
. Strong understanding of customer profile unification, identity resolution, audience management, data governance, and activation capabilities.
. Experience implementing and supporting CDP integrations across multiple data sources and destinations, including Web, Mobile, Events, APIs, Data Warehouses, Salesforce, Adobe, Marketing Automation platforms, Files, and custom enterprise applications.
. Experience working with up-to-date warehouse-connected and zero-copy architectures leveraging Snowflake for customer data management, audience activation, and analytics.
. Experience leveraging CDP platforms for customer engagement and cross-channel activations across Email, Web, Mobile, and journey-based marketing campaigns.
. Strong experience developing cloud-native solutions on AWS, including Kubernetes, Lambda, event-driven architectures, messaging platforms, and API-based integrations, with programming experience in Java and Python.
. Experience with Snowflake data engineering, including data modeling, SQL development, data transformation, and performance optimization for large-scale data processing workloads
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Experience with database technologies such as DynamoDB and PostgreSQL.
. Experience building scalable, secure, and high-performing solutions with strong consideration for availability, reliability, maintainability, performance, and operational excellence.

Behavioral Skills
. Excellent communication and articulation skills, with the ability to build relationships and influence cross-functional teams
. Proven ability to collaborate with marketing, business, and technology stakeholders, as well as SaaS vendors, to simplify complex concepts and drive alignment on solutions and trade-offs
. Strong presence to demonstrate platform features, capabilities, and solutions to support key organizational initiatives
. Excellent analytical and problem-solving skills, with an innovative and forward-thinking approach to addressing challenges within complex data and SaaS environments
. Subject matter expertise in marketing segmentation, data, and end-to-end campaign setup and activation across Email, Web, Mobile, and Paid Media channels
. Highly adaptable and curious, with a passion for learning new technologies, frameworks, and industry best practices.

The Skills that are Good to Have for this role
. Strong front end skills using frameworks and technologies such as React, Vue, HTML/CSS, and JavaScript/TypeScript.
. Familiarity with AI/ML and Generative AI technologies, including LLMs, prompt engineering, RAG, and embeddings, and their application across CDPs, customer data, personalization, customer journeys, and marketing activation use cases.
. Exposure to predictive and AI-driven customer analytics, including propensity modeling, churn prediction, customer lifetime value (CLV) optimization, and audience intelligence.
. Knowledge of responsible AI practices, including governance, data privacy, explainability, and model performance monitoring.

📌 CDP,Snowflake,SQL,Java, API, AWS - (6-9 Yrs) - CHN (India)
🏢 Photon Interactive Private
📍 India