The below list contains the absolute minimum must haves:
- Design & develop Adobe Analytics solution & technical implementation documentation for web and app platforms.
- Work with business partners to define measurement strategies
- Translating those strategies into tracking and reporting configurations
- Work with the business partners/ developers/architects to devise and deploy robust data layers (mainly focusing on Adobe Analytics)
- Robust understanding on Mobile SDK
- Recommend and implement tagging solutions to meet the tracking requirements.
- Develop scripts and plugins to solve ad-hoc tracking issues.
- Recommend to improving internal techniques, processes and quality assurance for analytics.
- Provide actionable insights through your own analysis on the basis of available data
- Present ideas and outcomes of initiatives to stakeholders.
- Drive data maturity for analytics purpose.
- Work with different APIs, raw data, reporting and visualization platforms
- Serve as SME for Adobe Analytics and help upskill our existing Analytics Solutions.
- Administer the Adobe Analytics product - variables, processing rules, classifications, marketing channels, data feeds
- Create dashboards and ad hoc reports showcasing present trends, progress rate against established KPIs, goals, and lead generation activities
- Analyze to identify traffic trends
Analyze website traffic (segments) to better understand user experience based on factors like source, channel, visitor frequency, location, etc