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YOUR MISSION
Position Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Reports to: Team Head LFR and SIS

Key Objectives:

1.Store Support & Operations:- • Assist multiple SIS with day-to-day operational requirements.

2.Sales Performance & Targets:- • Track SIS-level KPIs • Support SIS Staff in achieving sales targets through improved service and selling skills. • Analyze SIS performance and share insights with the Area Sales Manager.





3.Visual Merchandising:- • Ensure VM standards are implemented consistently across all SIS. • Coordinate with VM team for execution of seasonal updates, campaigns, and product launches. • Audit SIS display quality and provide corrective action plans.

4.Inventory & Stock Management:- • Assist SIS in stock replenishment, stock counts, and shrinkage control. • Identify fast/slow-moving products & support stock balancing across stores. • Report stock gaps and discrepancies to the Area Manager.

5.Training & Team Development:- • Conduct on-floor training for new and existing Retail Associates. • Reinforce product knowledge, customer service expectations, and selling skills. • Support performance coaching for SIS staff.

Key Performance Indicators:
- Net Sales
- Brand Ranking at SIS doors
- Brand Desirability, Store Hygiene, Store Operations
- Training scores, Product Knowledge
- Up scaling Existing Space a

📌 Area Retail Associate-MP CG (India)
🏢 Puma
📍 India