About the Role :

We are seeking a highly experienced and data-driven Performance Marketing Manager to lead and manage our performance marketing campaigns and long-term growth initiatives. In this role, you will drive large-scale campaigns across platforms like Google Ads, Facebook Ads, affiliate channels, and app marketing while leveraging analytics tools to optimize user acquisition and conversion funnels. This role offers the opportunity to own and shape the strategic direction of performance marketing efforts. Experience in the BFSI sector will be a solid advantage.

Key Responsibilities:
- Strategic Campaign Management: Develop, execute, and optimize high-budget performance marketing campaigns across Google Ads, Facebook Ads, affiliate platforms, and app marketing channels.
- Long-Term Growth Strategy: Define and implement scalable performance marketing strategies to drive sustainable growth and improve user acquisition metrics.
- Data Analytics & Insights: Utilize tools like Amplitude, WebEngage, Mixpanel, Google Analytics, and Appsflyer to track campaign performance,



user behavior, and optimize customer journeys.
- Funnel Optimization: Analyze acquisition funnels and deliver actionable recommendations to enhance conversion rates and reduce drop-offs.
- Budget Management: Efficiently allocate and monitor marketing budgets to ensure optimal ROI and cost efficiencies.
- Collaboration & Stakeholder Management: Partner with product, business, and analytics teams to align marketing initiatives with broader business goals.
- SEO & ASO Implementation: Drive organic traffic and app store visibility by applying best practices in SEO and ASO.
- User Journey Enhancement: Optimize website, landing pages, and app flows to improve user experience and conversions.
- Performance Reporting: Create comprehensive dashboards and reports to evaluate performance marketing metrics and identify opportunities for growth.

Requirements:
- 3-6 years of experience in performance marketi

📌 Marketing Leader (Chennai)
🏢 Yubi
📍 Chennai