HelpAge India is a secular,
not-for-profit organisation in India, registered under the Societies’
Registration Act of 1860. Set up in 1978, the organisation works for ‘the
cause and care of disadvantaged older persons to improve their quality of life’.
It runs healthcare, agecare, livelihood, disaster response and awareness
initiatives throughout the country & advocates strongly for the elder
cause. It became the first and only Indian organization to be honoured with the
‘UN Population Award 2020’ for its exemplary work in the field of ageing and
population issues, and earlier in 2014, has been the recipient of ‘Vayoshreshtha
Samman’ by Government of India, as an institution working for senior
citizens. We have been awarded highest CRISIL VO 1A grading for excellence in
operations and high credibility. We have been recognized as a Great Place to
Work.
Summary
of assignment
The
consultant/resource person of DMA & Communication will conceptualise,
design and deliver high-quality creative materials to support Direct Mail
Appeals (DMA), donor communication, fundraising campaigns, awareness
initiatives and organisational branding. This assignment is critical to
strengthening donor engagement, enhancing brand consistency and ensuring
visually compelling communication that upholds HelpAge India’s dignity-first
ethos. The broad objectives of the assignments are as follows:
- Provide creative design
support for all DMA and donor communication campaigns.
- Ensure visual consistency
and adherence to HelpAge India’s brand guidelines across print and digital
platforms.
- Deliver timely, impactful
creatives that drive donor retention, acquisition, and public awareness.
Scope
of Work
A. Direct
Mail Appeals (DMA) & Fundraising Creative Support
The Designer will deve
📌 Designer - Direct Marketing & Communication (Delhi)
🏢 HelpAge India
📍 Delhi
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