Job Summary:
This is a strategic role within the marketing team of Star Plus, pivotal in pivoting the brand's growth engine towards the TV & OTT ecosystem. This incumbment will be responsible for defining the overarching marketing strategy to drive subscriber acquisition, engagement, and retention for Star Plus content on JioStar's streaming platform (JioHotstar). It involves steering the marketing mandate away from traditional linear metrics towards a digital-first performance model, overseeing the health of the content slate on JioHotstar, and driving the digital P&L; for the channel's content.

About the team:
This team drives the growth of the Star Plus brand and its content specifically within the TV & OTT ecosystem, with a primary focus on JioStar's streaming platform (JioHotstar). We develop and implement data-driven marketing strategies to maximize subscriber acquisition, engagement, and retention for Star Plus content on JioHotstar, leveraging advanced digital techniques and understanding the unique OTT consumer journey.

About Us:




Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work workplace is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

Key Responsibilities:
- Design and steer the comprehensive TV & OTT marketing and communication strategy for Star Plus content, ensuring alignment with JioHotstar pla

📌 Senior Director (Mumbai)
🏢 JioStar
📍 Mumbai